We're looking for 4 things.
If these four things describe you, Brand Foundry is for you.
Not a strategy document. Not a business plan gathering dust. A live brand. In market. With real customers. Real revenue. Real feedback.
Months of Immersive Learning
Applied Learning Modules
Launch-Ready Brand
Expert Faculty Members
The 7 Stages.
Stage | Theme | City | Milestone |
01 | Where to Play | New Delhi | Select your playing field |
02 | How to Win | Chandigarh & Punjab | Lock your positioning & product market fit |
03 | The Soul of Your Brand | Madurai | Define your purpose and guiding pillars |
04 | Capital, Revenue & Earnings | Mumbai | Finalise your business model & plan |
05 | How Your Brand Looks, Interacts and Feels | Mumbai | Develop your visual + verbal identity |
06 | Go-to-Market Strategy | Bengaluru | Build your GTM and execution plan |
07 | Running Your Brand as Business | New Delhi | Go live with your first customers |
Final review & awarding of diploma | |||
The 7 Stages.
01 – Where to Play
New Delhi
Select your playing field
02 – How to Win
Chandigarh & Punjab
Lock your positioning & product market fit
03 – The Soul of Your Brand
Madurai
Define your purpose and guiding pillars
04 – Capital, Revenue & Earnings
Mumbai
Finalise your business model & plan
05 – How Your Brand Looks, Interacts and Feels
Mumbai
Develop your visual and verbal identity
06 – Go-to-Market Strategy
Bengaluru
Build your GTM and execution plan
07 – Running Your Brand as Business
New Delhi
Go live with your first customers
01
Your brand. Live.
Not a plan. A brand. Launched in market. With real customers paying real money for what you've built.
02
Your business operating system.
The EPIC Brand Map — a strategic framework that guides every decision you make. Not borrowed from Silicon Valley. Built for your context. For your venture. For the specific problem you're solving.
03
A cohort that stays.
Not a class that ends in December. A group of people who will know your work, understand your vision, and back your ambitions for years to come. These are the people you'll build India's next great brands with.
Kanika Mathur Programme Director & EBI Faculty Founding Chair, Epic Brand Institute, Former Head of Digital at Dubai Tourism, Former COO, MullenLowe Group Asia Pacific | Saurabh Uboweja EBI Faculty Group Managing Partner, BOD Group & Creator, Epic Brand Map and Adjunct Faculty, IIM Calcutta & EU Business School | Dr. S. Arunachalam EBI Faculty Dean, Badruka School of Management, Former Academic Director, Centre for Innovation at ISB Hyderabad and Professor of Marketing at Texas Tech University, USA | Mukesh Mathur Distribution Partner Strategy Sr. Partner, BOD Group and Former Executive Director & Business Head, Oracle Retail |
Prof. Srikant Sastri* Innovation & Entrepreneurship Chairman, Geospatial Data Promotion & Development Committee & Adjunct Faculty at IIM Calcutta, IIT Kanpur and Ashoka University, Author, The Ventilator Project | Nikhil Doda * Positioning & PMF Co-Founder & COO, Lahori Zeera | Dr. Pawan Agarwal* Consumer Centricity through Operational Excellence CEO, Mumbai Dabbawala Association | Dr. Ajay K. Kohli * Building a Truly Customer-Oriented Enterprise Gary T. and Elizabeth R. Jones Chair & Regents’ Professor of Marketing at the Scheller College of Business, Georgia Tech, USA, Former Editor-in-Chief of the Journal of Marketing |
Dr. G. Natchiar * Purpose-Led Organisation Padma Shri and Founding Member Aravind Eye Care System & Aravind’s Community Outreach and Paramedical Program | Thulasiraj Ravilla * Purpose-Led Organisation Founding Member, Aravind Eye and Executive Director Emeritus at LAICO, Visiting Scholar at University of Michigan, Ann Arbor, USA and University of Pennsylvania, Philadelphia, USA | Abhay Pandey * Investor Perspective General Partner, A91 Partners (ex-MD Sequoia Capital), Managing $1B in investments | Rishabh Mariwala * Business Planning Founder & Managing Partner, Sharrp Ventures, the Marico Family Office |
Dr. Sridhar Vembu * Global Brand Building Padma Shri and Founder & Former CEO, Zoho Corporation | Alpana Parida * Brand Identity Design Founder, Tiivra and Independent Director, Nestlé India, Brain Behind Nykaa and CaratLane | Kabir Tambe * Visual Identity Art Director, Jio Mobility Marketing | Divya Rathore * Verbal Identity Group Creative Director, Brands of Desire |
Riyaaz Amlani * Creativity in Business Managing Director, Impresario Handmade Restaurants, Founder of Iconic F&B Brands such as Social, Mocha, Prithvi Cafe | Bhaskar Bhat * Brand Portfolio Management Director on the Board of Tata Sons, Former Managing Director, Titan Company Limited | Naveen Phulwani * Go-to-Market Strategy Country Manager, Apple Online Store, Former Head, E-Commerce for Titan | David Zakkam * Scaling New Businesses Sr. VP, Analytics and Data Strategy at JioHotstar, Former Director of Data Science at Uber, Meta and Swiggy |
Dr. Prashant Mishra* Marketing Strategy Professor of Marketing at IIM Calcutta, Former Dean, NMIMS Mumbai | Prem Saran * People & Culture Ex-IAS Officer, Indologist and Leadership Coach | Lav Kush * Operations Former COO, Rally OurBus and Sr. VP Customer Experience at CashKaro |
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You leave with your own Live Brand. Launched in market with real customers. Something you have worked on and built on your own.
01
Research That Shapes Practice
Applied research that deepens the practice and pedagogy of Strategic Brand Management.
02
Programs Designed for Academic and Professional Rigor
Modular programs that blend academic rigor with real-world brand-building frameworks for students, professionals, and entrepreneurs.
03
Globally Recognized Credentialing
A tiered certification pathway rooted in the EPIC Brand Map™, trusted by institutions and professionals seeking depth, distinction, and a globally benchmarked learning standard.
This programme is not open to everyone.
If you have the fire, the aspiration, the humility, and the tenacity required to build something that's truly global, this programme is for you.
Who is this for?
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