Unlock the Code to Building an EPIC Brand & Business

Building Epic Brands Handbook

The Definitive Guide to Creating, Elevating & Transforming Brands That Endure

A must-have resource for anyone committed to creating, elevating, or transforming their brand into a real driver of growth. This book lays down the process of creating the EPIC Brand Map™, a strategic brand management 19-element framework that seamlessly unites brand strategy and business strategy into one system for growth with clarity, structure, and purpose.

Whether you are a founder, entrepreneur, business leader, marketer, consultant or student, this guide gives you the tools required to build a brand-first business.

Written by Saurabh Uboweja, Creator of the EPIC Brand Map™, Global Positioning Expert and Group Managing Partner, BOD Group.

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Category: Brand Strategy, Strategic Brand Management, Branding, Business Strategy 

Tab: Book, Guide, Handbook 

Building Epic Brands Handbook by Saurabh Uboweja featuring the EPIC Brand Map™ framework
  • Detailed explanation of all 19 elements of the EPIC Brand Map™ framework
  • Step by step process for developing brand strategy, strategic positioning, identity, and experience
  • Case studies from leading India and global brands 
  • Templates and exercises for strategic brand management and implementation 
  • A practical blueprint for building brand-led businesses 

In a world where every business claims to be different, clarity is what sets enduring brands apart. Building Epic Brands is a definitive guide for anyone looking to create, elevate, or transform their brand into a powerful driver of growth.

At its core lies the EPIC Brand Map™, a strategic 19-element framework that unites brand and business into one system for long-term success. Built on the principles of being Evocative, Precise, Insight-driven, and Clear, this handbook goes beyond theory to provide step-by-step tools and techniques to create strategic positioning, brand strategy, identity, and experience. 

Whether you’re an entrepreneur, consultant, or student of Strategic Brand Management, this guide helps you bring alignment, focus, and purpose to your brand-building journey. 

  • Dimensions: 24.13 x 16.51 x 2.29 cm 
  • Weight: 660 grams 
  • Pages (N): 222 
  • Publisher: Epic Brand Institute 
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"Building Epic Brands is the definitive guide for anyone looking to create, transform, or elevate a brand with purpose, clarity, and impact. Saurabh shows you how to build brands that don’t just stand out - but stand the test of time"

Ankur Warikoo​
Founder (nearbuy.com),​ Entrepreneur, Angel Investor, Mentor and Public Speaker​

"The EPIC Brand Map™ is one of the most structured and practical frameworks I’ve seen for anyone serious about building a brand. It forces clarity at every step - from insights to positioning to execution, making it a powerful starting point for entrepreneurs, marketers, and consultants alike. In a landscape full of jargon and fluff, this stands out as a tool that actually helps you think and act strategically"

Prof. Ajay Kohli​
Gary T. and Elizabeth R. Jones Chair, Georgia Tech, Co-author of Market Orientation​

"Saurabh Uboweja has worked with me on multiple strategic projects, and, in every collaboration, his commitment to excellence has stood out. He offers sharp solutions and delivers impactful work making him a dependable and trusted advisor and expert in stratergy. I recommend Saurabh to anyone who is looking to create and transform their brand"

Pramath Raj Sinha​
Founder and Trustee, Ashoka University,​ Founding Dean, ISB, Founder Harappa| President upGrad​
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