For the generation that must build next.
There comes a point when inheritance is not enough.
Every family business is built twice. First, by the generation that takes the risk. Then, by the generation that decides what the risk was for.
The first builds with instinct; the next inherits that courage. But inheritance is not continuation. Every successor must answer: What does this business need to become now?
That is where brand begins, as the operating system of the business, shaping how you grow and what people believe about you.
Brand Foundry was built for the next generation ready to honor what they inherited by building what comes next. The ones ready to build right.
Origins
Brand Foundry was created from a simple observation.
India has produced extraordinary businesses. But many have not yet become brands in the fullest sense.
The next chapter will demand more. Sharper positioning. Stronger meaning. Better experience. A more disciplined relationship between brand and business.
For the next generation, this is not a cosmetic problem. It is a leadership problem.
They must honour what came before without being trapped by it. Preserve what matters. Sharpen what works. Build what comes next.
Brand Foundry gives that work a structure.
For the next generation,
this is not a cosmetic problem. This is a leadership problem.
One programme.Two serious starting points.
Some come to Brand Foundry to build something new.
A new brand. A new category. A business built on the family’s strengths, but driven by their own conviction.
Others come with an existing family business ready for its next chapter.
A business with scale but not enough distinction. A product with demand but no sharp brand.
Both paths require the same discipline.
Know where to play. How to win. What the brand stands for
That is the work of Brand Foundry.
Months of Immersive Learning
Applied Modules across India
Handpicked Participants
Faculty, Operators, Investors, Academics, and Practitioners
Brand Foundry brings together faculty, operators, investors, entrepreneurs, academics, and brand builders across strategy, consumer insight, positioning, identity, culture, operations, go-to-market, and scale.
The faculty and immersion ecosystem includes leaders and practitioners connected to institutions and organisations such as:
IIM Calcutta · Indian School of Business, Hyderabad · Georgia Tech · Aravind Eye Care · Meta · JioHotstar · Nestlé India · Impresario · Lahori Zeera · Tivra · The Ventilator Project · Oracle · Godrej & Boyce · OurBus
What Participants Can Expect
Brand Foundry is not a course you attend.
It is six months of working on something that matters to your business, your family, and your own ambition.
Every month, participants come together for three intensive residential days in a new city. The rest of the month, they return to their own context and apply the work.
For some, that means taking a new brand towards market. For others, it means repositioning an existing family business with sharper clarity and stronger intent.
Participants will:
01 – Enter the rooms where real choices were made.
Participants study organisations that have faced the questions they are facing now: where to play, how to win, what to stand for, how to scale, how to serve, how to build experience, and how to hold conviction under pressure.
02 – Build under review
Every major decision is tested through faculty review, peer discussion, and structured application. The point is not to leave with more opinions. The point is to leave with better judgment.
03 – Move the brand forward.
By the end of the programme, the work must move. A new brand must have sharper strategic and market direction. An existing business must have clearer positioning, stronger differentiation, and a more coherent path for growth. The outcome is not a presentation. It is a business made clearer.
Programme Structure
Stage | Theme | City | Milestone |
01 | Where to Play | New Delhi | Select your playing field |
02 | How to Win | Chandigarh | Lock your positioning & product market fit |
03 | The Soul of Your Brand | Madurai | Define your purpose and guiding pillars |
04 | Capital, Revenue & Earnings | Mumbai | Finalise your business model & plan |
05 | How Your Brand Looks, Interacts and Feels | Mumbai | Develop your visual + verbal identity |
06 | Go-to-Market Strategy | Hyderabad | Build your GTM and execution plan |
07 | Running Your Brand as Business | New Delhi | Go live with your first customers |
Final review & awarding of diploma | |||
Programme Fee
₹8,25,000 —
Exclusive of GST
What’s Included
All seven immersive in-person modules across India
Immersion access and facilitated entry to partner organisations
20+ faculty members, practitioners, investors, and scholars
Office hours with Epic Brand Institute faculty
All course and reference material
Accommodation in 4-star and above hotels during outstation modules
All on-ground logistics, venues, meals, and session-day travel
Digital Brand Companion access throughout the programme
Between-module check-ins
Final review and EBI diploma
What’s Excluded
Intercity travel to and from module cities is not included.
Booking assistance is available on request.
How to Apply
01- Submit your written application.
02- If shortlisted, you will be invited for a conversation with programme faculty.
03- Final admission decisions are made after faculty review.
The next cohort begins in September 2026.
A study in consumer insight, category creation, sharp positioning, and the power of building relevance from the ground up.
Lahori Zeera
A study in innovation under pressure, where urgency, constraint, and mission shaped the speed and quality of execution.
The Ventilator Project
A living lesson on design thinking: Learn to think like the people you are building for.
Tiivra
A study in how culture, space, community, and experience can become a business model — not just a brand mood.
Khar Social, Mumbai
A living example of purpose, operational discipline, service at scale, and the moral imagination of a business built around need.
Aravind Eye Care, Madurai
A close look at brand architecture, retail experience, omnichannel thinking, consistency, and the discipline behind customer trust.
Titan & Apple Outlets
01
A Brand Map
Participants work with the EPIC Brand Map™ — Epic Brand Institute’s 19-element framework for building brand-first businesses. It gives you a way to see the full terrain of your brand at once: positioning, purpose, business model, identity, experience, culture, go-to-market, and growth. Not scattered advice. A map.
02
A Sharper Business
The output depends on your starting point. You may leave with a new brand that is ready to move towards market with clarity. You may leave with an existing family business that has been repositioned with stronger differentiation and more coherent strategic direction. You may leave with a new category, format, market, or growth engine. But something must become sharper. That is the standard.
03
A Cohort That Understands the Weight of the Work
Brand Foundry brings together 10 next-generation leaders who are carrying similar questions in different forms. How do I honour what came before? How do I build something of my own? How do I earn trust without imitation? How do I use what I have been given well? The cohort is not an accessory to the programme. It is part of the work.
Who Is This For
Brand Foundry is built for those ready to use brand as a discipline for building a business. For next-generation leaders working with inherited strength,and taking responsibility for where it goes next.
Brand Foundry is intentionally limited to a small cohort of ten participants to preserve the depth of engagement.
If you feel aligned with the kind of work and ambition the programme demands, we encourage you to apply.
You leave with your own Live Brand. Launched in market with real customers. Something you have worked on and built on your own.
01
Research That Shapes Practice
Applied research that deepens the practice and pedagogy of Strategic Brand Management.
02
Programs Designed for Academic and Professional Rigor
Modular programs that blend academic rigor with real-world brand-building frameworks for students, professionals, and entrepreneurs.
03
Globally Recognized Credentialing
A tiered certification pathway rooted in the EPIC Brand Map™, trusted by institutions and professionals seeking depth, distinction, and a globally benchmarked learning standard.
Brand Foundry is built for those ready to use brand as a discipline for building a business. For next-generation leaders working with inherited strength,and taking responsibility for where it goes next.
Brand Foundry is intentionally limited to a small cohort of ten participants to preserve the depth of engagement.
If you feel aligned with the kind of work and ambition the programme demands, we encourage you to apply.
FAQ
What is Brand Foundry?
Brand Foundry is a six-month immersive venture-building programme for next-generation family business leaders who want to build enduring brands from India.
Across immersive modules, participants work on either a new venture or the transformation of their family business — moving from opportunity to market with faculty, practitioners, peers, and real customer validation.
Who is the programme designed for?
The programme is designed for next-generation family business leaders, and entrepreneurial successors, who want to transform their family business into a brand-led enterprise or build a venture or brand of their own with long-term ambition and strategic intent.
Is Brand Foundry a family business programme?
Brand Foundry is an advanced management programme built for the next generation in family business.
While the programme focuses on venture building, branding, and enterprise creation, it is designed around the realities many business families face today — leadership transition, enterprise evolution, and building relevance for a changing world.
Do I need a complete business idea to apply?
No. You do not need a fully developed business idea before applying. A broad opportunity area, product concept, category interest, or ambition to transform an existing family business is enough.
The programme is designed to help participants clarify, validate, and develop the opportunity over time.
Does the venture need to be separate from the family business?
Not necessarily. The venture can be independent, connected to the family business, or the family business itself. What matters is that there is a real opportunity to build — whether that means creating a new brand, entering a new category, or transforming an existing business into a stronger brand-led enterprise.
What does the programme involve?
Participants work on their own venture or family business through immersive modules across India, practitioner-led sessions, brand-building frameworks, faculty reviews, and real-world market execution.
The experience is designed to move them towards a live brand with real customers over six months.
How much time does the programme require?
Brand Foundry is a six-month, in-person programme structured across seven immersive modules in India. Each module involves three to five days of participation. Between modules, participants continue building their venture independently with faculty guidance and milestone reviews.
What does a participant leave with?
Participants leave with one of two outcomes:
- A live brand already in the market, with a validated business model, brand identity, and go-to-market strategy.
- A meaningfully repositioned family business with sharper positioning, stronger differentiation, and a clearer path for future growth.
More importantly, they leave with a deeper understanding of how to build brands and ventures with clarity, ambition, and long-term relevance.
What is EPIC Brand Map™?
The EPIC Brand Map is a proprietary strategic framework developed by EBI and integrated throughout the programme.
It helps participants make decisions across positioning, branding, business strategy, customer experience, and long-term enterprise development.
What does the programme cost?
The programme fee is ₹8,25,000, exclusive of GST. This includes immersions, faculty sessions, accommodation during outstation modules, course materials, and on-ground programme logistics. Intercity travel is not included.
How do I apply?
Brand Foundry is an invite-only programme for next-generation family business leaders and entrepreneurial successors.
We welcome applications from individuals ready to build with ambition, seriousness, and long-term vision. Selected applicants may be invited to continue through the admissions process following review.
Who is this for?
New Dates Announced Soon, Register For Waitlist.
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