Build the next chapter of your family's business legacy.
One Programme. Two Ways In.
There are two reasons people join Brand Foundry.
If you are building something new, the programme takes you from idea to a live brand with real customers.
If you are elevating what your family has already built, it gives you the strategic tools to reposition, sharpen, and take it further.
Months of Immersive Learning
Applied Learning Modules
Launch-Ready Brand
Expert Faculty Members
Brand Foundry is led by the Epic Brand Institute faculty including, Ms. Kanika Mathur, Mr. Saurabh Uboweja, and Dr. S. Arunachalam alongside 20+ practitioners, investors, and scholars across the programme.
The wider faculty includes practitioners and scholars from:
IIM Calcutta · Indian School of Business, Hyderabad · Georgia Tech · Aravind Eye Care · Meta · JioHotstar · Nestlé India · Impresario · Lahori Zeera · Tivra · The Ventilator Project · Oracle · Godrej & Boyce · OurBus
What Participants Can Expect
Three intensive residential days each month, in a new city. The rest of the month, you carry on building — applying what each module unlocks directly to your own brand.
Participants will:
01 – Engage With Founders & Operators
Go inside the organisations that have already answered the question each stage is asking — studying those decisions with the people who made them
02 – Receive Faculty Review & Strategic Guidance
Receive dedicated faculty review at every milestone of their own venture
03 – Launch a Brand in Market
Leave the programme with a live brand already in the market — positioned, launched, and serving real customers.
Programme Structure
Stage | Theme | City | Milestone |
01 | Where to Play | New Delhi | Select your playing field |
02 | How to Win | Chandigarh | Lock your positioning & product market fit |
03 | The Soul of Your Brand | Madurai | Define your purpose and guiding pillars |
04 | Capital, Revenue & Earnings | Mumbai | Finalise your business model & plan |
05 | How Your Brand Looks, Interacts and Feels | Mumbai | Develop your visual + verbal identity |
06 | Go-to-Market Strategy | Bengaluru | Build your GTM and execution plan |
07 | Running Your Brand as Business | New Delhi | Go live with your first customers |
Final review & awarding of diploma | |||
Programme Fee
₹8,25,000 — Exclusive of GST
What’s Included
- All six on-site immersions across India
- 20+ faculty, practitioners, and all course materials
- Office hours with Epic Brand Institute faculty and Digital Brand Companion
- Accommodation in 4-star and above hotels, single occupancy,
during all outstation modules - All on-ground logistics, venues, meals, and interactions across session days
What’s Excluded
Intercity travel to and from module cities is not included. Booking assistance is available on request.
01
Your brand. Live.
Not a plan. A brand. Launched in market. With real customers paying real money for what you've built.
02
Your business operating system.
The EPIC Brand Map — a strategic framework that guides every decision you make. Not borrowed from Silicon Valley. Built for your context. For your venture. For the specific problem you're solving.
03
A cohort that stays.
Not a class that ends in December. A group of people who will know your work, understand your vision, and back your ambitions for years to come. These are the people you'll build India's next great brands with.
Who Is This For
Kanika Mathur Programme Director & EBI Faculty Founding Chair, Epic Brand Institute, Former Head of Digital at Dubai Tourism, Former COO, MullenLowe Group Asia Pacific | Saurabh Uboweja EBI Faculty Group Managing Partner, BOD Group & Creator, Epic Brand Map and Adjunct Faculty, IIM Calcutta & EU Business School | Dr. S. Arunachalam EBI Faculty Dean, Badruka School of Management, Former Academic Director, Centre for Innovation at ISB Hyderabad and Professor of Marketing at Texas Tech University, USA | Mukesh Mathur Distribution Partner Strategy Sr. Partner, BOD Group and Former Executive Director & Business Head, Oracle Retail |
Prof. Srikant Sastri* Innovation & Entrepreneurship Chairman, Geospatial Data Promotion & Development Committee & Adjunct Faculty at IIM Calcutta, IIT Kanpur and Ashoka University, Author, The Ventilator Project | Nikhil Doda * Positioning & PMF Co-Founder & COO, Lahori Zeera | Dr. Pawan Agarwal* Consumer Centricity through Operational Excellence CEO, Mumbai Dabbawala Association | Dr. Ajay K. Kohli * Building a Truly Customer-Oriented Enterprise Gary T. and Elizabeth R. Jones Chair & Regents’ Professor of Marketing at the Scheller College of Business, Georgia Tech, USA, Former Editor-in-Chief of the Journal of Marketing |
Dr. G. Natchiar * Purpose-Led Organisation Padma Shri and Founding Member Aravind Eye Care System & Aravind’s Community Outreach and Paramedical Program | Thulasiraj Ravilla * Purpose-Led Organisation Founding Member, Aravind Eye and Executive Director Emeritus at LAICO, Visiting Scholar at University of Michigan, Ann Arbor, USA and University of Pennsylvania, Philadelphia, USA | Abhay Pandey * Investor Perspective General Partner, A91 Partners (ex-MD Sequoia Capital), Managing $1B in investments | Rishabh Mariwala * Business Planning Founder & Managing Partner, Sharrp Ventures, the Marico Family Office |
Dr. Sridhar Vembu * Global Brand Building Padma Shri and Founder & Former CEO, Zoho Corporation | Alpana Parida * Brand Identity Design Founder, Tiivra and Independent Director, Nestlé India, Brain Behind Nykaa and CaratLane | Kabir Tambe * Visual Identity Art Director, Jio Mobility Marketing | Divya Rathore * Verbal Identity Group Creative Director, Brands of Desire |
Riyaaz Amlani * Creativity in Business Managing Director, Impresario Handmade Restaurants, Founder of Iconic F&B Brands such as Social, Mocha, Prithvi Cafe | Bhaskar Bhat * Brand Portfolio Management Director on the Board of Tata Sons, Former Managing Director, Titan Company Limited | Naveen Phulwani * Go-to-Market Strategy Country Manager, Apple Online Store, Former Head, E-Commerce for Titan | David Zakkam * Scaling New Businesses Sr. VP, Analytics and Data Strategy at JioHotstar, Former Director of Data Science at Uber, Meta and Swiggy |
Dr. Prashant Mishra* Marketing Strategy Professor of Marketing at IIM Calcutta, Former Dean, NMIMS Mumbai | Prem Saran * People & Culture Ex-IAS Officer, Indologist and Leadership Coach | Lav Kush * Operations Former COO, Rally OurBus and Sr. VP Customer Experience at CashKaro |
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You leave with your own Live Brand. Launched in market with real customers. Something you have worked on and built on your own.
01
Research That Shapes Practice
Applied research that deepens the practice and pedagogy of Strategic Brand Management.
02
Programs Designed for Academic and Professional Rigor
Modular programs that blend academic rigor with real-world brand-building frameworks for students, professionals, and entrepreneurs.
03
Globally Recognized Credentialing
A tiered certification pathway rooted in the EPIC Brand Map™, trusted by institutions and professionals seeking depth, distinction, and a globally benchmarked learning standard.
Brand Foundry is intentionally limited to a small cohort of ten participants to preserve the depth of engagement across the programme.
If you feel aligned with the kind of work and ambition the programme demands, we encourage you to apply.
FAQ
What is Brand Foundry?
Brand Foundry is a six-month immersive venture-building programme for next-generation family business leaders who want to build enduring brands from India.
Across immersive modules, participants work on either a new venture or the transformation of their family business — moving from opportunity to market with faculty, practitioners, peers, and real customer validation.
Who is the programme designed for?
The programme is designed for next-generation family business leaders, and entrepreneurial successors, who want to transform their family business into a brand-led enterprise or build a venture or brand of their own with long-term ambition and strategic intent.
Is Brand Foundry a family business programme?
Brand Foundry is an advanced management programme built for the next generation in family business.
While the programme focuses on venture building, branding, and enterprise creation, it is designed around the realities many business families face today — leadership transition, enterprise evolution, and building relevance for a changing world.
Do I need a complete business idea to apply?
No. You do not need a fully developed business idea before applying. A broad opportunity area, product concept, category interest, or ambition to transform an existing family business is enough.
The programme is designed to help participants clarify, validate, and develop the opportunity over time.
Does the venture need to be separate from the family business?
Not necessarily. The venture can be independent, connected to the family business, or the family business itself. What matters is that there is a real opportunity to build — whether that means creating a new brand, entering a new category, or transforming an existing business into a stronger brand-led enterprise.
What does the programme involve?
Participants work on their own venture or family business through immersive modules across India, practitioner-led sessions, brand-building frameworks, faculty reviews, and real-world market execution.
The experience is designed to move them towards a live brand with real customers over six months.
How much time does the programme require?
Brand Foundry is a six-month, in-person programme structured across seven immersive modules in India. Each module involves three to five days of participation. Between modules, participants continue building their venture independently with faculty guidance and milestone reviews.
What does a participant leave with?
Participants leave with one of two outcomes:
- A live brand already in the market, with a validated business model, brand identity, and go-to-market strategy.
- A meaningfully repositioned family business with sharper positioning, stronger differentiation, and a clearer path for future growth.
More importantly, they leave with a deeper understanding of how to build brands and ventures with clarity, ambition, and long-term relevance.
What is EPIC Brand Map™?
The EPIC Brand Map is a proprietary strategic framework developed by EBI and integrated throughout the programme.
It helps participants make decisions across positioning, branding, business strategy, customer experience, and long-term enterprise development.
What does the programme cost?
The programme fee is ₹8,25,000, exclusive of GST. This includes immersions, faculty sessions, accommodation during outstation modules, course materials, and on-ground programme logistics. Intercity travel is not included.
How do I apply?
Brand Foundry is an invite-only programme for next-generation family business leaders and entrepreneurial successors.
We welcome applications from individuals ready to build with ambition, seriousness, and long-term vision. Selected applicants may be invited to continue through the admissions process following review.
Who is this for?
New Dates Announced Soon, Register For Waitlist.