For the generation that must build next.
A six-month programme for next-generation family business leaders who want to build a new brand or transform an existing family business into a brand-led enterprise.
Pre-registration Now Open
Season 02: September 2027 to February 2028
Season 03: September 2028 to February 2029
Format
In-person
Duration
Three days a month, Six months
Structure
Seven modules across India
Cohort
Only 10 participants
Your Brand is Your Curriculum
Brand Foundry equips the next generation of family business leaders to make every critical business decision with a brand-first lens.
Across six months, participants work on a new venture or an existing family business, moving from opportunity and positioning to identity, go-to-market and organisational execution.
The programme combines strategic frameworks, practitioner-led learning, immersive experiences and applied work on the participant’s own business.
Months of Immersive Learning
Applied Modules across India
Handpicked Participants
Faculty, Operators, Investors, Academics, and Practitioners
Six-Month Applied Journey: Build progressively across seven connected modules.
Faculty and Practitioner Learning: Learn from people who have built, led and transformed organisations.
Real-World Immersions: Enter organisations and environments where significant business choices have been made.
Your Business as the Working Ground: Apply every framework to a venture or family business you are actively building.
Faculty Review and Office Hours: Test decisions through structured reviews, feedback and between-module guidance.
A Curated Peer Group: Build alongside 10 next-generation leaders from non-competing businesses.
What you will build through Brand Foundry
Choose Where to Play: Identify relevant shifts, examine opportunities and select the space in which your business can create meaningful value.
Define How to Win: Establish your customer, positioning, value proposition and product-market fit.
Give the Business Direction: Clarify the purpose, guiding pillars, business model and strategic choices that will shape the organisation.
Build a Distinctive Brand: Develop the visual, verbal and experiential expression of the brand.
Prepare for the Market: Create a connected go-to-market strategy across product, pricing, distribution, communication and experience.
Run the Brand as a Business: Align operations, people and systems around what the brand promises.
Who Should Attend?
For next-generation family business leaders building what comes next.
Brand Foundry is designed for leaders who are:
Building a new venture, brand or category
Preparing to lead the next chapter of a family business
Transforming an established business into a brand-led enterprise
Moving from commodity-led growth towards stronger differentiation
Entering a new market or creating a new business model
Building an Indian brand with national or global ambition
One Programme, Two Tracks
What Sets Brand Foundry Apart?
Participants will:
01 – Learn
Build strategic understanding through the EPIC Brand Map™, a 19-element framework that connects brand with every part of the business.
02 – Experience
Visit organisations and institutions across India to study how opportunity, purpose, innovation, experience and scale work in practice.
03 – Build
Apply the learning to your own business, test important decisions and move the work forward between every module.
Each module builds on the last. By the end of the programme, participants move towards either a new brand ready for market or an existing family business with sharper positioning, stronger differentiation and a clearer path for growth.
Season 01
in progress
Inside the places where serious organisations are built.
Brand Foundry immersions take participants into businesses and institutions that demonstrate how strategy becomes reality.
These are not company visits. Each immersion is connected to a specific business question participants are working to solve.
01
Get priority access to Brand Foundry.
Pre-registration gives prospective participants the opportunity to begin the selection process before general applications open.
02
Priority Interview
Pre-registered candidates will receive early access to programme interviews.
03
Early Admission Decision
Suitable candidates may complete the selection process before the wider admissions cycle begins.
Please note: Pre-registration does not automatically confirm admission. All participants must complete the Brand Foundry selection process.
Selection is based on four qualities:
Ten participants. Built for depth. Brand Foundry accepts only 10 participants in each season.
The cohort is kept deliberately small and non-competing so that participants can speak honestly about their businesses, ambitions, challenges and decisions.
Season 2
September 2027 to February 2028
Tentative
Season 3
September 2028 to February 2029
Tentative
Brand Foundry brings together entrepreneurs, operators, investors, academics, designers and brand builders across strategy, consumer insight, positioning, identity, culture, operations, go-to-market and scale.
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FAQ
What is Brand Foundry?
Brand Foundry is a six-month immersive venture-building programme for next-generation family business leaders who want to build enduring brands from India.
Across immersive modules, participants work on either a new venture or the transformation of their family business — moving from opportunity to market with faculty, practitioners, peers, and real customer validation.
Who is the programme designed for?
The programme is designed for next-generation family business leaders, and entrepreneurial successors, who want to transform their family business into a brand-led enterprise or build a venture or brand of their own with long-term ambition and strategic intent.
Is Brand Foundry a family business programme?
Brand Foundry is an advanced management programme built for the next generation in family business.
While the programme focuses on venture building, branding, and enterprise creation, it is designed around the realities many business families face today — leadership transition, enterprise evolution, and building relevance for a changing world.
Do I need a complete business idea to apply?
No. You do not need a fully developed business idea before applying. A broad opportunity area, product concept, category interest, or ambition to transform an existing family business is enough.
The programme is designed to help participants clarify, validate, and develop the opportunity over time.
Does the venture need to be separate from the family business?
Not necessarily. The venture can be independent, connected to the family business, or the family business itself. What matters is that there is a real opportunity to build — whether that means creating a new brand, entering a new category, or transforming an existing business into a stronger brand-led enterprise.
What does the programme involve?
Participants work on their own venture or family business through immersive modules across India, practitioner-led sessions, brand-building frameworks, faculty reviews, and real-world market execution.
The experience is designed to move them towards a live brand with real customers over six months.
How much time does the programme require?
Brand Foundry is a six-month, in-person programme structured across seven immersive modules in India. Each module involves three to five days of participation. Between modules, participants continue building their venture independently with faculty guidance and milestone reviews.
What does a participant leave with?
Participants leave with one of two outcomes:
- A live brand already in the market, with a validated business model, brand identity, and go-to-market strategy.
- A meaningfully repositioned family business with sharper positioning, stronger differentiation, and a clearer path for future growth.
More importantly, they leave with a deeper understanding of how to build brands and ventures with clarity, ambition, and long-term relevance.
What is EPIC Brand Map™?
The EPIC Brand Map is a proprietary strategic framework developed by EBI and integrated throughout the programme.
It helps participants make decisions across positioning, branding, business strategy, customer experience, and long-term enterprise development.
What does the programme cost?
The programme fee is ₹8,25,000, exclusive of GST. This includes immersions, faculty sessions, accommodation during outstation modules, course materials, and on-ground programme logistics. Intercity travel is not included.
How do I apply?
Brand Foundry is an invite-only programme for next-generation family business leaders and entrepreneurial successors.
We welcome applications from individuals ready to build with ambition, seriousness, and long-term vision. Selected applicants may be invited to continue through the admissions process following review.
Who is this for?
New Dates Announced Soon, Register For Waitlist.
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