A global standard-setter in brand strategy education and certification

Epic Brand Institute exists to certify and support professionals who want to create brand systems that are Evocative, Precise, Insight-driven, and Clear. These are not just values, they are the four principles that define great brand thinking. 

Our proprietary framework, the EPIC Brand Map™, brings these principles to life through a structured 19-element brand map, enabling practitioners to build brand narratives that are both strategic and deeply resonant. 

Our Mission & Vision

Purpose-driven. Globally aligned. Future-focused.

Vision 2030

To certify 10,000+ professionals globally and establish the Epic Brand Map TM as the default global language for brand strategy.

Mission

Teach and certify the use of the Epic Brand Map™ to build powerful, coherent, and emotionally resonant brand systems.

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Our Purpose

To elevate the craft of brand development by teaching and certifying the use of the Epic Brand Map; a rigorous, principle-driven framework to create powerful, coherent, and actionable brand systems.

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Certifications

Establishes a fundamental understanding of the Epic Brand Map™ framework.

Demonstrates the ability to apply the framework in real-world brand development.

Signifies advanced capability in building brand systems across complex organizations.

Authorizes facilitation of workshops and mentorship across all certification levels.

Voices of Industry Leaders and Brand Practitioners

“I first got hooked to the Epic Brand Map during the Building Epic Brands training nearly four years ago and it’s been our go-to framework ever since. Across more than 10 brand launches and rebrands in food FMCG, e-commerce, retail, and HoReCa segments including our corporate brand Pansari Group, we’ve relied on the EBM to bring clarity, depth, and structure. It’s made our execution sharper and our brands significantly stronger.”

Shammi Agarwal

Managing Director, Pansari Group of Industries

“I was advised to bring Saurabh on board as we built our men’s health startup, then operating in the sexual wellness space. What followed was a deeply thoughtful, insight- driven journey that led to the creation of the Epic Brand Map for RxMen (then Qurex). His strategic clarity and patient guidance helped us rebrand as a category creator in men’s health, with a strong foundation that continues to shape our growth.”

Shailja Mittal

Founder, RxMen

“I had the privilege of working closely with Saurabh while he was shaping the Epic Brand Map into a powerful, holistic framework for brand direction. Later, I attended the Building Epic Brands program and was truly blown away by the clarity and impact a well-crafted brand map can create. Under his guidance, I learned to map brands myself - a skill that I constantly find myself applying in my work as a management consultant. I was also fortunate to contribute as an editor to parts of the book he later published. It’s been a rare learning journey, and a truly inspiring one.”

Sada Sud

Management Consultant, Accenture Strategy & Consulting

"Defining SOCIAL’s brand essence amid rapid growth was a challenging but necessary step. As we expanded across outlets, teams, and revenue, it became critical to articulate what makes SOCIAL truly distinctive. Saurabh and his team worked closely with our core leadership to shape a sharp, strategic positioning that now sits at the heart of our Epic Brand Map. It captured what makes SOCIAL truly distinctive and now serves as a clear, consistent compass that continues to guide our growth."

Divya Aggarwal

Chief Growth Officer at Impresario Entertainment & Hospitality Pvt Ltd