Positioning 

• The EPIC Brand Map™ is a global standard for strategic brand-building, designed for professionals who need a powerful, repeatable system to craft brands that move people, shape culture, and deliver results. 

Product–Market Fit 

• Primary Fit: Professionals use EBM to add structure, depth, and differentiation to their work, solving brand ambiguity at scale. Willing to pay for tools, training, licensing, and ecosystem access. 

• Secondary Fit: Institutions adopt it as curriculum IP. It gives them a credible, structured approach to teach real-world brand-building. Drives institutional credibility and student outcomes. 

• Tertiary Fit: Founders find immense value in defining their brand via EBM, often as a one-time intervention. Strong referrals and testimonials but less repeat usage. 

Brand Architecture 

• EPIC Brand Map™ (core IP) 

• Epic Brand Institute (governing body) 

• Certification programs (Foundation Level, Practitioner Level, Expert Level, Certified Trainer) 

• Tools: Mapping templates, digital platform (upcoming), workbooks 

• Members’ Community 

Value Proposition 

• A complete, high-trust brand framework that helps professionals clarify, elevate, and align the brands they build, strategically and emotionally. 

Brand Value Creators 

• The 19-element EPIC Brand Map TM with 4 guiding principles (Evocative, Precise, Insights-Driven, Clear) 

• Evidence of wide usage across academic institutions and large corporates 

• Hundreds of testimonials 

• Certification + Licensing model 

• Community of practice 

• Real-world case libraries

• Scalable tools and formats 

Customer Definition 

• Primary: In-house brand/marketing professionals, brand consultants, independent strategists, creatives - those who build and refine brands professionally and repeatedly. 

• Secondary: Business schools, design colleges, accelerators - institutions looking to teach strategic brand-building as part of their programs. 

• Tertiary: Founders and CXOs - leaders seeking brand clarity for their own ventures, often used once or episodically. 

Brand Promise 

• We promise to equip you with a system so usable, so strategically grounded, and so emotionally resonant that you’ll never approach brand-building the same way again. 

Brand value creators or power factors in branding are the factors responsible for creation of brand equity. 

The 'Power' Players of a Brand 

• Behind every successful brand are power factors, those that are primarily responsible for the equity creation for the brand 

• When you invoke your power factors, you know you start creating equity.

• They are usually invisible, the secret sauce if you may say. 

• They are the soil to your seeds, the environment for your brand to emerge  
  and shine. 

Types of Value Creators: 

Perpetual value creators: Create equity so frequently as to seem endless 

Transient value creators: Create equity only for a short time 

Brand Values 

• Integrity, Excellence & Practical Wisdom 

Brand Purpose 

• To democratize the power of brand-building so every practitioner can build with confidence, coherence, and soul. 

Vision 

• To be the world’s most trusted and widely adopted system for building brands that are coherent, inspiring, and built to last. 

Mission 

• To train and support professionals who use the EPIC Brand Map™ to create brands that align people, strategy, and action. 

Brand Personality

• Wise, grounded, empowering, creative, system oriented. 

Brand Archetype

• Primary: Sage (wisdom system).  

• Secondary: Creator (structured creativity). 

Brand Naming

• ‘EPIC’ expresses aspiration and quality. It also breaks down into four powerful criteria that define usable brand systems. 

Verbal Identity

• Tone: Confident, clear, energizing.  

• Vocabulary: Map, clarity, system, alignment, strategy, brand-building, precision, practitioner. 

Visual Identity

• The main triangle icon represents the map. 

• Minimal, grid-based layout.  

• Strategic icons and word-based structure.  

• Graphical map elements.  

• Clean, typographic emphasis on function over flair. 

Customer Experience

• Immersive, strategic learning experience. 

• Certification journey is modular, supported, and applied.  

• Real-world utility and pride of use. 

Brand Communication

• Primarily thought leadership based.  

• Deep content, real examples, storytelling from the field.  

• Workshop photos, brand maps, live demos. 

Touchpoints

• High-Impact: Certification workshops, mapping templates, live coaching 

• Medium-Impact: Website, LinkedIn, interviews, podcast appearances 

• Low-Impact: Social snippets, newsletter,